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Enquirer Consulting Group / Prepared for IO Interactive
August 2026

The best studios do not
arrive in your inbox.

A short read on sourcing, and on the developers a publishing arm has to find first. Prepared for Ulas.
DesignBuildRunHand over
BUILDRUNOWN
Enquirer AI is the outbound engine of Enquirer Consulting Group
What we see

Third party publishing is a sourcing problem.

01
Your own site puts the ambition plainly. IOI Partners exists to publish impactful games by collaborating with visionary developers, and to build relationships that align with each studio's vision, development stage and goals.
02
Deal flow in publishing is uneven by nature. The studios that submit are self selecting, and the teams most worth signing are often the ones with the least appetite for submitting anything to anybody.
03
In this market, first contact usually happens at a handful of events, through agents, and through warm introductions inside a fairly small circle of people who already know each other.
04
Those routes are real and they work. They also reach the same part of the market repeatedly, and they are quiet about the rest: newer teams, teams in markets without a strong event, teams that have never pitched a publisher in their lives.
05
Being reachable is not the same as reaching out. A submissions page waits for the market to come to it. A named list does not wait.
Prepared for IO Interactive
Where this goes

From inbound submissions to a named pipeline.

Today
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In this category, publishing pipelines are generally built from events, agents and inbound submissions.
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Those routes concentrate a year of first meetings into a few weeks of the calendar.
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A studio that never pitches stays invisible to all three, however good the build is.
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Coverage of any given market is hard to describe honestly, because the teams who were never reached are rarely counted anywhere.
In the first weeks and months
+
A named list of independent studios by market, stage, size and genre, with founders, studio heads and business leads inside each one.
+
A running conversation with those teams, in your voice, whether or not they were planning to pitch a publisher this year.
+
Funding rounds, prototype reveals and publisher splits picked up as they happen and used as a reason to make contact that week.
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One view of who has been reached, who replied and what is in the pipeline, broken out by market.
Enquirer Consulting Group
How the engagement works

Build. Run. Own.

01 / BUILD

Build

We design, staff and stand up the complete unit. The named-account data, the messaging, the outbound engine, the automation and the reporting.

02 / RUN

Run

We run it in market for a fixed four months and prove it on real booked meetings, not slides. First conversations land early.

03 / OWN

Own

We hand over the playbook, the tooling, the dashboards and a trained operator. You own the engine.

One contractor, a network of specialists. One point of contact, and you never manage a stack of tools or freelancers.
We build it, run it in market, then hand you the keys
What we build for IO Interactive

Three things, built around your publishing thesis.

The studio universe

Independent developers by market, size, stage and genre, with the founders, studio heads and business leads named, verified and kept current.

A message worth answering

Developers are pitched constantly and can smell a template from the subject line. Every message is written for the team and the game in front of it, and read by a person before it goes.

Run, proved, handed over

We run it in market for a fixed four months and prove it on real first conversations, then hand over the list, the playbook, the tooling and a trained operator.

One contractor, one point of contact, and at the end the pipeline belongs to IO Interactive.
Enquirer Consulting Group
The engine, in plain terms

Every message, written for one real person.

01

Target

We build the studio and seat list for the markets, stages and genres you name, from public sources, funding and release data, and live checks.

02

Personalize

AI reads each profile and writes a unique message. No templates.

03

Hand off warm

A positive reply pings you and your operator with the prospect and a way to reach them.

04

You take it from there

You take pre-qualified conversations. The engine handles everything before it.

Research-led and human-reviewed. Every message is on-brand, and most of the volume runs on capacity we operate, not only your account.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Why this fits a publishing arm

The best studios are found, not filtered.

01

Sourcing is a coverage job

A slate is decided by what you saw, not by what you picked. Widening what you see is a mechanical problem, and mechanical problems have answers.

02

Timing beats persuasion

A studio signs when it is between projects or between rounds. Reaching a few thousand teams on a schedule catches that window. A submissions page catches whoever happened to remember you.

03

You own it at the end

The list, the messaging and the reporting stay with you and serve every slate after this one, in every market you open next.

Enquirer Consulting Group
Proof, in the field

Numbers from live campaigns, not projections.

Tim Rath
Chief Operating Officer, Innovative Radiology
Enquirer AI helps us identify the right people and start the conversation in a much smarter way.
$10M+
New business sold for clients.
3,500+
Qualified conversations generated.
100,000+
Decision makers reached for clients.
Fixed engagement, then you own it.
Why ECG

You own it at the end. That is the difference.

+
Without building an outbound team from scratch.
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Without a permanent agency on retainer forever.
+
Without a stack of tools and freelancers to manage.
+
Without lock-in. You own the engine, including the operator who runs it.
A freelancer sends emails. An agency rents you reps. A consultancy hands you a slide deck. We design the engine, staff it, run it, prove it on real meetings, then hand you the keys.
Enquirer Consulting Group
How we start

Stand up fast. Prove it. Then scale.

Stand up

Build

The named-account data, the messaging, the engine and the dashboard. Day-one capacity from warmed assets and managed seats.

Prove

The test

Run against the KPIs we agree up front. First meetings on the calendar early.

Scale

Ramp

Once the numbers hold, ramp the seats and breadth to the volume you want.

Own

Hand over

Playbook, tooling, dashboards and a trained operator. The engine is yours.

Onboarding sets the targeting and the voice first, so the outreach lands warmer every week.
Enquirer Consulting Group
Next step

Let's see if the mechanism fits.

  1. A short call with Ben, twenty minutes, at a time that works for you.
  2. Ben brings the named accounts and the exact people we would start with. You tell us if the list is right.
  3. If it fits, we agree the scope and a start date. If not, you keep the read.
Reply with two or three times that suit and we will work around you, or grab a slot at calendly.com/enquirer/review.
Enquirer AI is the outbound engine of Enquirer Consulting Group
Enquirer Consulting Group

We build it, run it in market, then hand you the keys.

Ben Beattie   /   ben@enquirerconsulting.com   /   calendly.com/enquirer/review
Enquirer AI is the outbound engine of Enquirer Consulting Group. Prepared for IO Interactive.